Alexander Keith's Ad Reveals Their Recipe!

[chalmers]

Or not...
While watching tv I saw a Keith's ad, so decided to pause it and take a closer look at the recipe on the screen.



For those on FB, I found a higher quality video, direct from AK themselves: https://www.facebook.com/photo.php?v=10150986240546628" onclick="window.open(this.href);return false; (now removed from their page).







Amarillo and Chinook, two hop varieties DEFINITELY available in the 1820s.




Why would Alexander Keith be asking himself about a Honey Nut Amber recipe in his brew logs?

[chalmers]

OMG what a good sleuth I am!! Confirms my thought: this is NOT Keith's original recipe. Why copy and paste someone's homebrew recipe? Why not use something closer to their original recipe (which they claim they still use )? Or maybe I'm getting my panties in a wad for no reason.

http://beerrecipes.org/showrecipe.php?recipeid=991" onclick="window.open(this.href);return false;

--------

Amarillo IPA

(not yet rated) Click to vote
Beer Style: India Pale Ale
Recipe Type: partial mash
Description:
golden brown color with a strong floral and citrus hop aroma and a very tangy-sweet grapefruit bitterness that blends well with a month of conditioning. Refreshing. The combo of rice syrup solids and honey help keep the mouthfeel lighter in this strong ale.
Ingredients:
Mini Mash 1 ý hr @155
8 oz 60 l crystal (caramel) malt
8 oz Carapils
2 lbs pale malt
Malt
6 lbs. gold Liquid ME
1 lb light dried ME
1 lb (18 oz.) clover honey
1 lb rice syrup solids
Hop Schedule
.5 oz. Chinook 13% 60 min (beginning) 27.7 IBU
.5 oz Amarillo 8.9% 60 min (beginning) 19 IBU (46.7)
.5 oz. Chinook 13% 20 min 14.1 IBU (60.8) (Wort chiller =3 min boil lag)
.5 oz Amarillo 8.9% 20 min 9.7 IBU (70.5) (Irish moss at 15 min.)
.5 oz Amarillo 8.9% 7 min 4.4 IBU (74.9)
.5 oz Amarillo 8.9% 2 min 2.1 IBU (77)
*optional after taste---dry hop all 14 days in secondary (14 total) .5 oz Cascade pellets 5.1% 1 IBU (79)
Yeast
Safale us-05 Dry-1st ferm
Extras
1 oz. oak chips
1 tsp irish moss 15 min left in boil
5 oz bottling corn sugar
1 muslin bag
OG: 1.080 FG: 1.016=8.25%abv
Primary Ferment: 1st ferm. 8 days (us-05 ale yeast) Gravity of 1.0
Secondary Ferment: 2nd ferm. 14 days (w/dry hop and oak chips)
Procedure:
60 min boil, although I would do 75 next time and adjust the hop amounts.
Submitted by: Eric Swedberg

[NASH]

Lord fucking gawd! That's fucking unbelievable!

[chalmers]

And I've found the source of the text in the upper left page, talking about a Honey Nut Amber. Fucking people can't even write filler text on their own!!

http://tastybrew.mobify.me/forum/thread/250203" onclick="window.open(this.href);return false;

[Jimmy]

Lord fucking gawd! That's fucking unbelievable!

This is awesome.

[chalmers]

I am chalmers, and I will not rest until everything is right in this world! Starting with beer ads, and working my way down to less important things.

[jeffsmith]

I am chalmers, and I will not rest until everything is right in this world! Starting with beer ads, and working my way down to less important things.

Like hunger and world peace.

[Jimmy]

I am chalmers, and I will not rest until everything is right in this world! Starting with beer ads, and working my way down to less important things.

You definitely have dedication

[NASH]

Lord fucking gawd! That's fucking unbelievable!

This is awesome.

Fucking rights it is! That whole deal is unfuckingbelievable though, fuck me! Twice!!!!

I am chalmers

Fucking rights you are

I'm telling ya man, call Frank Mag tomorrow, the Coast prolly won't touch it, not sure who else but yeah, Frank magazine will rip them a new hole. Ya think one of the employees downloaded that shit online then hand-wrote it out and submitted as his scribblings, nobody will ever know a thing! Or does the entire PR and media departments know about it? I can't imagine they're that fucking dumb! Ahahaha

[mr x]

Good old inbev, up to their old tricks again. Hilarious how THEY don't mind publishing somebody else's recipe.

Although maybe the guy who posted it works for inbev... AK's mini mash, lmfao.....

Sent from my Nexus S

[mr x]

Or does the entire PR and media departments know about it? I can't imagine they're that fucking dumb! Ahahaha

Doesn't that department include Wade Keller? I can imagine quite a bit hahahhhaaha....

Sent from my Nexus S

[BBrianBoogie]

Haha nice work Chris!

[LeafMan66_67]

Awesome detective work! Could be front page "Frank" material!

[wortly]

Good show Chalmers! Definitely Frank material. Plagiarism is plagiarism.

[akr71]

Nice work!
Maybe there's a reason to watch 'live' TV after all - to catch dipshits in their own web of lies. The doodles of hop cones and barley already made it look like some marketing person's cartoonish take on brewing, but to catch them in action is hilarious!

[chicanuck]

I am chalmers, and I will not rest until everything is right in this world! Starting with beer ads, and working my way down to less important things.

Nice work!!!

I find it extra amusing that the marketing guru's spent the detailed effort on the old font, crossing out recipe lines, fainted paper, the coffee stains but did zero point zero research on the ingredients which would have taken 10 minutes. Weren't those hops developed in the US about 30 years ago, makes me smile.....well done.

- chicanuck

[erslar00]

I always start every recipe by drawing a hop flower, then I fill in the ingredients around it.

[Dirt Chicken]

Oohh my!

[LiverDance]

I always start every recipe by drawing a hop flower, then I fill in the ingredients around it.

[CorneliusAlphonse]

I always start every recipe by drawing a hop flower, then I fill in the ingredients around it.

this will be my plan from now on

[chalmers]

For those on FB, I found a higher quality video, direct from AK themselves: https://www.facebook.com/photo.php?v=10150986240546628" onclick="window.open(this.href);return false;
If you pause it within the first couple of seconds, you can clearly read the recipe and hopping schedule from the Amarillo IPA, as well as the talk on the left side about using honey in a beer.
And I did contact Frank today, no word back from them yet. I'll wait until Tuesday, and then maybe I'll hit up the Coast.

[dexter]

The original recipe is in part at the killam library at dal. How hard would it have been to simply use it? But great work on the catch btw! My wife and I saw it and thought it was a little hinky.

[chalmers]

The original recipe is in part at the killam library at dal. How hard would it have been to simply use it? But great work on the catch btw! My wife and I saw it and thought it was a little hinky.

Are you sure about that? They WERE there, but then the lawyers came and removed/sealed the books, citing that they were not Oland's to donate, as they were now the intellectual property of InBev.

EDIT: Mind you, that shouldn't have been an issue for an ad for the same company. My main complaint is the copy/pasting of other people's recipes from the net, while they still cling to the fact that they are producing Keith's beer using the same recipe he did in 1820.

[dexter]

I'm not sure about now but they were in the archives a few years ago. The coast had a article about it and I think that the dal student paper did as well.

[John G]

Maybe InBev owns beerrecipes.org too.