"Bro-in' down with your BFFs"

[PEIBeerGuy]

http://www.altrec.com/columbia/mens-koozie-hoodie
A stain-resistant hoodie with drink holders and a bottle opener... sure, it looks fine, and perhaps even useful... but I don't think I could ever buy this hoodie, just based on its description, which includes:

- like wrapping yourself in an instant party
- born for beer drinking and bro-in’ down with your BFFs
- (pockets to) safely stash your beverage while you high-five your buddies or hold hands with your lady
- (don't worry) if you spill a little bit when you let excitement get the best of you at the end of a fierce foosball match

A gem of ad writing, to be sure.

[JEH]

As hilarious/ridiculous as that description is, I would probably buy one if it were on sale. I think they got the punctuation wrong with bro-in though. I like to use bro'in to refer to hanging out with my bros, crushing brews, and disarming granades