Newest PEI brewery "Upstreet Craft Brewing"

Mac · Post by **Mac** » Thu Mar 26, 2015 10:07 am

Heard about your guys in the news a few weeks back. Glad to see you guys are getting some press coverage. Can't wait it try out your brews.

Post by **chalmers** » Thu Mar 26, 2015 9:19 pm

Sooo… in typical Upstreet fashion we’ve come up with a brilliant idea at the last minute and now need to figure out a way to pull it off. We want to show the world how wise, quirky, insightful and hilarious Islanders are by printing “Islandism’s” under the cap of every beer we bottle and sell. We got really excited and placed the order, but now we have to come up with at least 250 phrases in less than a week!

We’re calling it #UnderTheCap and we need you to help us make it happen. Here’s how it’s going to work:

1) Dig deep in your brain to come up with the best Island phrases, advice, jokes, quirks or quotes you know. Try and keep it short.

2) Share your “Islandism” by commenting on Facebook or Instagram, or Tweet us using #UnderTheCap.

3) We’ll filter through the thousands of submissions (fingers crossed) and pick the best 250 to be featured #UnderTheCap.

Blowing up on Twitter: https://twitter.com/hashtag/UnderTheCap?src=hash" onclick="window.open(this.href);return false;

Post by **HPhunter** » Thu Mar 26, 2015 10:31 pm

#MacroWannaBeeIdea

Post by **chalmers** » Fri Mar 27, 2015 12:48 am

I think it's fun.

Post by **HPhunter** » Fri Mar 27, 2015 1:26 am

So did the Flying Monkeys, after they were established...

LiverDance · Post by **LiverDance** » Fri Mar 27, 2015 8:38 am

Making money is a "macro idea" as well but there aren't too many breweries who don't want to try that! Giver Hogie & Co. , can't wait to try your beer

GuingesRock · Post by **GuingesRock** » Fri Mar 27, 2015 8:48 am

Fantastic way to get the island involved. Whether inadvertent or not, this is pure marketing genius.

CorneliusAlphonse · Post by **CorneliusAlphonse** » Fri Mar 27, 2015 9:04 am

I like how many of them match up with what people in Pictou say. Not all of em but quite a few

jeffsmith · Post by **jeffsmith** » Fri Mar 27, 2015 9:10 am

Agreed, brilliant idea. There's no better way to get Islanders behind something (especially when it's something "new") than to make them feel like they're a part of it.

LiverDance · Post by **LiverDance** » Fri Mar 27, 2015 9:12 am

I seen this on my facebook from the vince ryan tourny, makes me wish someone were doing a cape breton themed one.

hogie · Post by **hogie** » Fri Mar 27, 2015 9:37 am

We're certainly no marketing geniuses. Just a fun idea that caught on much more than we even thought it would. Glad the other guys are managing it though. I'm staying focused on the beer and the construction!

Sent from my iPhone using Tapatalk - new and degraded

Post by **HPhunter** » Fri Mar 27, 2015 10:23 am

Not trying to knock ya Hogie. I just hate publicity stunts and fluff.

GAM · Post by **GAM** » Fri Mar 27, 2015 10:46 am

LiverDance wrote:I seen this on my facebook from the vince ryan tourny, makes me wish someone were doing a cape breton themed one.

May have to translate thet for Chris.

Jaeat. Nojew.

Sandy

mumblecrunch · Post by **mumblecrunch** » Fri Mar 27, 2015 10:54 am

GAM wrote: Jaeat. Nojew.

Naw.

Jwanna?

canuck · Post by **canuck** » Fri Mar 27, 2015 12:35 pm

jeffsmith wrote:Agreed, brilliant idea. There's no better way to get Islanders behind something (especially when it's something "new") than to make them feel like they're a part of it.

Agreed! I think it's a fantastic idea and an awesome way to get islanders involved/engaged in your brewery. Good stuff, Hogie!

hogie · Post by **hogie** » Wed Apr 22, 2015 7:18 am

So a few tanks showed up yesterday...

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11 tanks in total. Took a couple hours to get the first one (MLT) in place, but we got more efficient each time. Got the last 3 tanks placed in just over an hour.

I'll post more of the gear later. One more truck coming in today!

Still lots to do, steam, electrical, glycol, etc. over the next few weeks but this was the biggest day yet!

Sent from my iPhone using Tapatalk - new and degraded

Keith · Post by **Keith** » Wed Apr 22, 2015 7:20 am

Exciting! Looks good.

Post by **LeafMan66_67** » Wed Apr 22, 2015 7:30 am

Looks great - space looks like a good size, at least until the plumbing work starts!

jeffsmith · Post by **jeffsmith** » Wed Apr 22, 2015 7:34 am

Looking good!

GAM · Post by **GAM** » Wed Apr 22, 2015 8:27 am

Greg, his is bigger than yours.

S

toddthebeerdude · Post by **toddthebeerdude** » Wed Apr 22, 2015 9:25 am

just a few tankls

NASH · Post by **NASH** » Wed Apr 22, 2015 10:40 am

GAM wrote:Greg, his is bigger than yours.

S

lolololololol

My tun blows that lil' thing outta the water, it's mighty fucking-purdy propped up on stilts like that though

Looking good, boys!

JohnnyMac · Post by **JohnnyMac** » Wed Apr 22, 2015 8:41 pm

That's awesome Hogster, very excited for you.

canuck · Post by **canuck** » Wed Apr 22, 2015 9:34 pm

Hogie, looking awesome man! You must be getting pretty pumped to start brewing on it!

Post by **chalmers** » Thu Apr 23, 2015 7:45 am

Greg MacQuaid on the forklift, he was the MVP Tuesday!

Newest PEI brewery "Upstreet Craft Brewing"

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